{"title":"Hats and Accessories","description":"\u003cp data-start=\"138\" data-end=\"155\"\u003eThis is the mark.\u003c\/p\u003e\n\u003cp data-start=\"157\" data-end=\"191\"\u003eNot for attention—\u003cbr data-start=\"175\" data-end=\"178\"\u003efor identity.\u003c\/p\u003e\n\u003cp data-start=\"193\" data-end=\"360\"\u003eHats you wear when you’re in it. Early mornings. Long days. When the work doesn’t stop, neither do you. No flash, no noise—just a signal to the ones who understand.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"410\"\u003eStickers aren’t decoration.\u003cbr data-start=\"389\" data-end=\"392\"\u003eThey are placement.\u003c\/p\u003e\n\u003cp data-start=\"412\" data-end=\"561\"\u003eOn your gear. Your laptop. Your truck. Wherever you show up and put in the work. A reminder—every time you see it—of who you are and how you operate.\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"644\"\u003eBecause this isn’t something you turn on and off.\u003cbr data-start=\"612\" data-end=\"615\"\u003eIt’s how you move. Every day.\u003c\/p\u003e\n\u003cp data-start=\"646\" data-end=\"698\"\u003eMost people won’t get it.\u003cbr data-start=\"671\" data-end=\"674\"\u003eThey’re not supposed to.\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"723\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"700\" data-end=\"723\" data-is-last-node=\"\"\u003eDo it for the pain.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"masochism-matters-lockdown-logo-sticker","title":"Sticker - Masochism Matters - Logo Lockdown","description":"\u003cp data-end=\"259\" data-start=\"215\"\u003eCommitment isn’t casual.\u003cbr data-end=\"242\" data-start=\"239\"\u003eIt’s locked in.\u003c\/p\u003e\n\u003chr data-end=\"264\" data-start=\"261\"\u003e\n\u003cp data-end=\"380\" data-start=\"287\"\u003eThe \u003cstrong data-end=\"308\" data-start=\"291\"\u003eLockdown Logo\u003c\/strong\u003e represents a decision—\u003cbr data-end=\"334\" data-start=\"331\"\u003eto shut out distraction, excuses, and comfort.\u003c\/p\u003e\n\u003cp data-end=\"464\" data-start=\"382\"\u003eThis isn’t decoration.\u003cbr data-end=\"407\" data-start=\"404\"\u003eIt’s a reminder of the standard you’ve chosen to live by.\u003c\/p\u003e\n\u003chr data-end=\"469\" data-start=\"466\"\u003e\n\u003ch3 data-end=\"487\" data-start=\"471\" data-section-id=\"qrpwbn\"\u003e💥 Built For\u003c\/h3\u003e\n\u003cul data-end=\"590\" data-start=\"489\"\u003e\n\u003cli data-end=\"513\" data-start=\"489\" data-section-id=\"1rmx3qq\"\u003eDaily accountability\u003c\/li\u003e\n\u003cli data-end=\"550\" data-start=\"514\" data-section-id=\"171g38\"\u003eVisible commitment to discipline\u003c\/li\u003e\n\u003cli data-end=\"590\" data-start=\"551\" data-section-id=\"1ncvqls\"\u003eEnvironments where standards matter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"669\" data-start=\"592\"\u003eLaptop. Water bottle. Gym bag. Workspace.\u003cbr data-end=\"636\" data-start=\"633\"\u003eWherever you see it—you remember.\u003c\/p\u003e\n\u003chr data-end=\"674\" data-start=\"671\"\u003e\n\u003ch3 data-end=\"690\" data-start=\"676\" data-section-id=\"1354hm3\"\u003e🧱 Details\u003c\/h3\u003e\n\u003cul data-end=\"790\" data-start=\"692\"\u003e\n\u003cli data-end=\"723\" data-start=\"692\" data-section-id=\"1qj8bwn\"\u003eDurable, high-quality vinyl\u003c\/li\u003e\n\u003cli data-end=\"746\" data-start=\"724\" data-section-id=\"nfsinr\"\u003eClean matte finish\u003c\/li\u003e\n\u003cli data-end=\"768\" data-start=\"747\" data-section-id=\"1ut0yto\"\u003eWeather-resistant\u003c\/li\u003e\n\u003cli data-end=\"790\" data-start=\"769\" data-section-id=\"1x3z0w8\"\u003eEasy peel \u0026amp; apply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"795\" data-start=\"792\"\u003e\n\u003ch3 data-end=\"816\" data-start=\"797\" data-section-id=\"cszld5\"\u003e🎯 Who It’s For\u003c\/h3\u003e\n\u003cp data-end=\"833\" data-start=\"818\"\u003eFor people who:\u003c\/p\u003e\n\u003cul data-end=\"927\" data-start=\"834\"\u003e\n\u003cli data-end=\"869\" data-start=\"834\" data-section-id=\"unqwbm\"\u003eDon’t negotiate with themselves\u003c\/li\u003e\n\u003cli data-end=\"904\" data-start=\"870\" data-section-id=\"1or9xcv\"\u003eChoose discipline over comfort\u003c\/li\u003e\n\u003cli data-end=\"927\" data-start=\"905\" data-section-id=\"ehcypg\"\u003eShow up—regardless\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"985\" data-start=\"952\"\u003eLock it in.\u003cbr data-end=\"966\" data-start=\"963\"\u003eThen live it out.\u003c\/p\u003e","brand":"Masochism Matters","offers":[{"title":"Default Title","offer_id":43087014985789,"sku":null,"price":0.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/6902\/2269\/files\/ChatGPTImageMar26_2026_05_03_11PM.png?v=1775406342"},{"product_id":"sisyphus-sticker-do-it-for-the-pain","title":"Sticker - Sisyphus - Do It For The Pain","description":"\u003cp data-start=\"336\" data-end=\"380\"\u003eThis isn’t decoration.\u003cbr data-start=\"358\" data-end=\"361\"\u003eIt’s a declaration.\u003c\/p\u003e\n\u003cp data-start=\"382\" data-end=\"533\"\u003eThe \u003cem data-start=\"386\" data-end=\"405\"\u003eMasochism Matters\u003c\/em\u003e Lockdown Logo represents discipline when it’s inconvenient, pressure when it’s optional, and showing up when most people won’t.\u003c\/p\u003e\n\u003cp data-start=\"535\" data-end=\"599\"\u003eBuilt for those who don’t wait for motivation—\u003cbr data-start=\"581\" data-end=\"584\"\u003ethey create it.\u003c\/p\u003e\n\u003cp data-start=\"601\" data-end=\"678\"\u003eSlap it on your water bottle, laptop, truck, or gym gear as a daily reminder:\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"722\"\u003eYou don’t avoid the hard.\u003cbr data-start=\"705\" data-end=\"708\"\u003eYou choose it.\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"736\"\u003e\u003cstrong data-start=\"724\" data-end=\"736\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"737\" data-end=\"879\"\u003e\n\u003cli data-section-id=\"1vg02jx\" data-start=\"737\" data-end=\"769\"\u003ePremium vinyl for durability\u003c\/li\u003e\n\u003cli data-section-id=\"j73ecy\" data-start=\"770\" data-end=\"806\"\u003eWeatherproof \u0026amp; scratch-resistant\u003c\/li\u003e\n\u003cli data-section-id=\"bjhaj6\" data-start=\"807\" data-end=\"838\"\u003eClean, high-contrast design\u003c\/li\u003e\n\u003cli data-section-id=\"l8g4zp\" data-start=\"839\" data-end=\"879\"\u003eBuilt to last—just like your mindset\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"881\" data-end=\"897\"\u003e\u003cstrong data-start=\"881\" data-end=\"897\"\u003ePerfect for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"898\" data-end=\"989\"\u003e\n\u003cli data-section-id=\"6zp620\" data-start=\"898\" data-end=\"926\"\u003eGym bags \u0026amp; water bottles\u003c\/li\u003e\n\u003cli data-section-id=\"1n6nyy8\" data-start=\"927\" data-end=\"950\"\u003eLaptops \u0026amp; toolboxes\u003c\/li\u003e\n\u003cli data-section-id=\"19vt7kw\" data-start=\"951\" data-end=\"989\"\u003eTrucks, coolers, and hard-use gear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Masochism Matters","offers":[{"title":"Default Title","offer_id":43087038709821,"sku":null,"price":0.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/6902\/2269\/files\/ChatGPTImageMar26_2026_05_02_30PM.png?v=1775406318"},{"product_id":"masochism-matters-hat","title":"Hat - Flexfit","description":"\u003cp\u003e\u003cstrong\u003eMasochism Matters Hat — Proven Through Action\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis isn’t just a hat.\u003cbr\u003eIt’s a standard.\u003c\/p\u003e\u003cp\u003eBuilt for the ones who show up early, stay late, and do the work others avoid.\u003cbr\u003eNo shortcuts. No excuses. Just action.\u003c\/p\u003e\u003cp\u003eClean. Durable. Built to be worn through the grind—not just talked about.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWear it if you live it.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct: Flexfit 6110NU NU Adjustable Cap\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e79% polyester\u003c\/li\u003e\n\u003cli\u003e18% rayon\u003c\/li\u003e\n\u003cli\u003e3% PU Spandex\u003c\/li\u003e\n\u003cli\u003eCool \u0026amp; Dry Technology\u003c\/li\u003e\n\u003cli\u003eACTIVEGUARD™ Technology\u003c\/li\u003e\n\u003cli\u003eFlexfit® Tech\u003c\/li\u003e\n\u003cli\u003e6-panel\u003c\/li\u003e\n\u003cli\u003eMid-profile\u003c\/li\u003e\n\u003cli\u003eStructured\u003c\/li\u003e\n\u003cli\u003eReimagined Flexfit® Baseball cap\u003c\/li\u003e\n\u003cli\u003eAdjustable + Flexfit® Technology\u003c\/li\u003e\n\u003cli\u003eMatching plastic snapback closure\u003c\/li\u003e\n\u003cli\u003eMatching under-visor\u003c\/li\u003e\n\u003cli\u003e8-row stitching on visor\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Masochism Matters","offers":[{"title":"Navy \/ ONE SIZE","offer_id":43087102902333,"sku":"2mnljez3y","price":21.62,"currency_code":"USD","in_stock":true},{"title":"Grey \/ ONE SIZE","offer_id":43087102935101,"sku":"2mnljez3z","price":21.62,"currency_code":"USD","in_stock":true},{"title":"Black \/ ONE SIZE","offer_id":43087102967869,"sku":"2mnljez40","price":21.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/6902\/2269\/files\/ninjapod_12551065_f_6110NU_09_f.jpg?v=1775375537"},{"product_id":"richardson-h2","title":"Hat - Snapback Trucker Cap","description":"\u003cp\u003e\u003cstrong\u003eMasochism Matters Hat — Proven Through Action\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis isn’t just a hat.\u003cbr\u003eIt’s a standard.\u003c\/p\u003e\u003cp\u003eBuilt for the ones who show up early, stay late, and do the work others avoid.\u003cbr\u003eNo shortcuts. No excuses. Just action.\u003c\/p\u003e\u003cp\u003eClean. Durable. 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