{"title":"Coffee","description":"\u003cp data-start=\"119\" data-end=\"192\"\u003eThis isn’t about comfort.\u003cbr data-start=\"144\" data-end=\"147\"\u003eThis is about starting before you feel ready.\u003c\/p\u003e\n\u003cp data-start=\"194\" data-end=\"307\"\u003eCoffee isn’t the reward—it’s the ignition.\u003cbr data-start=\"236\" data-end=\"239\"\u003eIt’s what gets you moving when discipline hasn’t fully shown up yet.\u003c\/p\u003e\n\u003cp data-start=\"309\" data-end=\"401\"\u003eEarly mornings. Long days.\u003cbr data-start=\"335\" data-end=\"338\"\u003eThe moments where most people hesitate—this is where it starts.\u003c\/p\u003e\n\u003cp data-start=\"403\" data-end=\"525\"\u003eNo sugarcoating. No shortcuts.\u003cbr data-start=\"433\" data-end=\"436\"\u003eJust fuel for people who understand that results are earned long before anyone sees them.\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"635\"\u003eThis is for the ones who get up anyway.\u003cbr data-start=\"566\" data-end=\"569\"\u003eWho push anyway.\u003cbr data-start=\"585\" data-end=\"588\"\u003eWho do the work when it would be easier not to.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"710\"\u003eBecause success doesn’t come from motivation.\u003cbr data-start=\"682\" data-end=\"685\"\u003eIt comes from repetition.\u003c\/p\u003e\n\u003cp data-start=\"712\" data-end=\"760\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"712\" data-end=\"760\" data-is-last-node=\"\"\u003eDrink it. Then go do something that matters.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"costa-rica","title":"Relentless Roast - Costa Rica","description":"\u003cp\u003e\u003cstrong\u003e“You don’t wake up motivated. You wake up committed.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEverybody is tired. But few know what it takes to be productive at 5 am. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn’t just coffee. It’s a decision.\u003c\/p\u003e\n\u003cp\u003eMost people start their day comfortable.\u003cbr data-start=\"1625\" data-end=\"1628\"\u003eComfortable doesn’t win.\u003c\/p\u003e\n\u003cp\u003eMasochism Matters Coffee is built for people who choose the hard path—before the world wakes up.\u003c\/p\u003e\n\u003cp\u003eThis is your moment:\u003c\/p\u003e\n\u003cblockquote data-start=\"1583\" data-end=\"1913\"\u003e\n\u003cul data-start=\"1791\" data-end=\"1878\"\u003e\n\u003cli data-start=\"1791\" data-end=\"1813\" data-section-id=\"13w9zly\"\u003eBefore the excuses\u003c\/li\u003e\n\u003cli data-start=\"1816\" data-end=\"1836\" data-section-id=\"1tv2fbq\"\u003eBefore the noise\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1874\" data-section-id=\"1xjngzs\"\u003eBefore the competition shows up\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1874\" data-section-id=\"1xjngzs\"\u003eBrew it. Drink it. Go to work.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eDo it for the pain. The results take care of themselves. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRoast\u003c\/strong\u003e: Medium\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTasting Profile\u003c\/strong\u003e: Sweet apple, raisin, honey\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGrower\u003c\/strong\u003e: Micro farms in Alajuela\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVariety\u003c\/strong\u003e: Caturra \u0026amp; Catuai\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion\u003c\/strong\u003e: Alajuela, Costa Rica\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAltitude\u003c\/strong\u003e: 1300-1445 M\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoil Type\u003c\/strong\u003e: Volcanic Loam\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProcess\u003c\/strong\u003e: Eco-pulped and dried in the sun.\u003c\/p\u003e","brand":"Masochism Matters","offers":[{"title":"Coarse \/ 12oz","offer_id":43087075901501,"sku":"TVARCOSTA RICA-CO-NA-12OZ","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 1 LB","offer_id":43087075934269,"sku":"TVARCOSTA RICA-CO-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 2 LB","offer_id":43087075967037,"sku":"TVARCOSTA RICA-CO-NA-2LB","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 5 LB","offer_id":43087075999805,"sku":"TVARCOSTA RICA-CO-NA-5LB","price":108.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 12 LB","offer_id":43087076032573,"sku":"TVARCOSTA RICA-CO-NA-12LB","price":195.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12oz","offer_id":43087076065341,"sku":"TVARCOSTA RICA-ES-NA-12OZ","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 1 LB","offer_id":43087076098109,"sku":"TVARCOSTA RICA-ES-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 2 LB","offer_id":43087076130877,"sku":"TVARCOSTA RICA-ES-NA-2LB","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 5 LB","offer_id":43087076163645,"sku":"TVARCOSTA RICA-ES-NA-5LB","price":108.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12 LB","offer_id":43087076196413,"sku":"TVARCOSTA RICA-ES-NA-12LB","price":195.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 12oz","offer_id":43087076229181,"sku":"TVARCOSTA RICA-ST-NA-12OZ","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 1 LB","offer_id":43087076261949,"sku":"TVARCOSTA RICA-ST-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 2 LB","offer_id":43087076294717,"sku":"TVARCOSTA RICA-ST-NA-2LB","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 5 LB","offer_id":43087076327485,"sku":"TVARCOSTA RICA-ST-NA-5LB","price":108.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 12 LB","offer_id":43087076360253,"sku":"TVARCOSTA RICA-ST-NA-12LB","price":195.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12oz","offer_id":43087076393021,"sku":"TVARCOSTA RICA-WH-NA-12OZ","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 1 LB","offer_id":43087076425789,"sku":"TVARCOSTA RICA-WH-NA-1LB","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 2 LB","offer_id":43087076458557,"sku":"TVARCOSTA RICA-WH-NA-2LB","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5 LB","offer_id":43087076491325,"sku":"TVARCOSTA RICA-WH-NA-5LB","price":108.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12 LB","offer_id":43087076524093,"sku":"TVARCOSTA RICA-WH-NA-12LB","price":195.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/6902\/2269\/files\/label3_on_bag.jpg?v=1775395486"},{"product_id":"african-espresso","title":"Discipline Fuel - African Espresso","description":"\u003cp\u003e\u003cstrong\u003e“If it’s easy, it’s not working.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEverybody wants to be successful. But few know what it takes to wake up before 5 am. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn’t just coffee. It’s a decision.\u003c\/p\u003e\n\u003cp\u003eMost people start their day comfortable.\u003cbr data-start=\"1625\" data-end=\"1628\"\u003eComfortable doesn’t win.\u003c\/p\u003e\n\u003cp\u003eMasochism Matters Coffee is built for people who choose the hard path—before the world wakes up.\u003c\/p\u003e\n\u003cp\u003eThis is your moment:\u003c\/p\u003e\n\u003cblockquote data-start=\"1583\" data-end=\"1913\"\u003e\n\u003cul data-start=\"1791\" data-end=\"1878\"\u003e\n\u003cli data-start=\"1791\" data-end=\"1813\" data-section-id=\"13w9zly\"\u003eBefore the excuses\u003c\/li\u003e\n\u003cli data-start=\"1816\" data-end=\"1836\" data-section-id=\"1tv2fbq\"\u003eBefore the noise\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1874\" data-section-id=\"1xjngzs\"\u003eBefore the competition shows up\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1874\" data-section-id=\"1xjngzs\"\u003eBrew it. Drink it. Go to work.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eDo it for the pain. The results take care of themselves. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eRoast\u003c\/strong\u003e: Medium\/Dark\u003c\/p\u003e\n\u003cp\u003eGreat blend of coffee from Kenya, Tanzania, and Ethiopia\u003c\/p\u003e","brand":"Masochism Matters","offers":[{"title":"Coarse \/ 12oz","offer_id":43087077998653,"sku":"TVARAFRICAN ESPRESSO-CO-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 1 LB","offer_id":43087078031421,"sku":"TVARAFRICAN ESPRESSO-CO-NA-1LB","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 2 LB","offer_id":43087078064189,"sku":"TVARAFRICAN ESPRESSO-CO-NA-2LB","price":55.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 5 LB","offer_id":43087078096957,"sku":"TVARAFRICAN ESPRESSO-CO-NA-5LB","price":108.99,"currency_code":"USD","in_stock":true},{"title":"Coarse \/ 12 LB","offer_id":43087078129725,"sku":"TVARAFRICAN ESPRESSO-CO-NA-12LB","price":195.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12oz","offer_id":43087078162493,"sku":"TVARAFRICAN ESPRESSO-ES-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 1 LB","offer_id":43087078195261,"sku":"TVARAFRICAN ESPRESSO-ES-NA-1LB","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 2 LB","offer_id":43087078228029,"sku":"TVARAFRICAN ESPRESSO-ES-NA-2LB","price":55.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 5 LB","offer_id":43087078260797,"sku":"TVARAFRICAN ESPRESSO-ES-NA-5LB","price":108.99,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12 LB","offer_id":43087078293565,"sku":"TVARAFRICAN ESPRESSO-ES-NA-12LB","price":195.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 12oz","offer_id":43087078326333,"sku":"TVARAFRICAN ESPRESSO-ST-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 1 LB","offer_id":43087078359101,"sku":"TVARAFRICAN ESPRESSO-ST-NA-1LB","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 2 LB","offer_id":43087078391869,"sku":"TVARAFRICAN ESPRESSO-ST-NA-2LB","price":55.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 5 LB","offer_id":43087078424637,"sku":"TVARAFRICAN ESPRESSO-ST-NA-5LB","price":108.99,"currency_code":"USD","in_stock":true},{"title":"Standard \/ 12 LB","offer_id":43087078457405,"sku":"TVARAFRICAN ESPRESSO-ST-NA-12LB","price":195.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12oz","offer_id":43087078490173,"sku":"TVARAFRICAN ESPRESSO-WH-NA-12OZ","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 1 LB","offer_id":43087078522941,"sku":"TVARAFRICAN ESPRESSO-WH-NA-1LB","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 2 LB","offer_id":43087078555709,"sku":"TVARAFRICAN ESPRESSO-WH-NA-2LB","price":55.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5 LB","offer_id":43087078588477,"sku":"TVARAFRICAN ESPRESSO-WH-NA-5LB","price":108.99,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 12 LB","offer_id":43087078621245,"sku":"TVARAFRICAN ESPRESSO-WH-NA-12LB","price":195.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/6902\/2269\/files\/label3_on_bag_15a4bed7-742d-4309-812b-705309177cac.jpg?v=1775395468"},{"product_id":"cowboy-blend","title":"Morning Pain Ritual- Cowboy Blend","description":"\u003cp\u003e\u003cstrong\u003e“Nothing is given. 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It’s a decision.\u003c\/p\u003e\n\u003cp\u003eMost people start their day comfortable.\u003cbr data-start=\"1625\" data-end=\"1628\"\u003eComfortable doesn’t win.\u003c\/p\u003e\n\u003cp\u003eMasochism Matters Coffee is built for people who choose the hard path—before the world wakes up.\u003c\/p\u003e\n\u003cp\u003eThis is your moment:\u003c\/p\u003e\n\u003cblockquote data-start=\"1583\" data-end=\"1913\"\u003e\n\u003cul data-start=\"1791\" data-end=\"1878\"\u003e\n\u003cli data-start=\"1791\" data-end=\"1813\" data-section-id=\"13w9zly\"\u003eBefore the excuses\u003c\/li\u003e\n\u003cli data-start=\"1816\" data-end=\"1836\" data-section-id=\"1tv2fbq\"\u003eBefore the noise\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1874\" data-section-id=\"1xjngzs\"\u003eBefore the competition shows up\u003c\/li\u003e\n\u003cli data-start=\"1839\" data-end=\"1874\" data-section-id=\"1xjngzs\"\u003eBrew it. Drink it. 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